Theo : Brooklyn 11am

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“Brooklyn, 11am”, Theo’s debut release, is no “world music” album. Inspired by a moment – a time and a place - its New York recording, mixing and mastering reflects the fact that this album is a product ready for the international market. Theo is taking it on on its own terms – the Soul/R&B genre. And one listen to the album confirms that it is could be sold anywhere in the world without having to use its “African-ness” to arouse curiosity. Indeed, it’s possibly the most accomplished Soul/R&B album to have been made by an African.

One thing is for certain, though: it won’t be the last. Theo’s following throughout Zambia is massive. The success will spill over to neighbouring countries with similar musical cultures. And with the international music scene opening its doors to African artists, he is at the forefront. So it is less a question of “if” but rather “when” the next African star makes such a high-quality release… and judging by the reactions to “Brooklyn, 11am”, it could well be Theo’s next release that raises the bar once more.

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